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Uber will meet it’s match.


He made that idea.

I’m the grand-nephew of the founder of a successful Illinois based limousine service. In the businesses prime it had a stronghold on the local industry for 25 years. It’s no surprise that Uber has reached out to both of us in our lives, but never at the same time, and I never put two and two together – they wanted my uncle’s ideas. He was one of the most successful people in the industry decades before the computer exists. You know Uber’s method of undercutting people? He made that idea when he beat out the rental car industry for rides from the airport and back. How can Uber be so successful at ride sharing yet be so frowned upon by their industry competitors? They weren’t following the best business models. They’re not my uncle.

I think one thing they never thought would happen was we decided to sit down for dinner one dat and talk about his business. What did I learn? I learned that Uber is about to meet it’s match. You need two things to be successful in the ride industry, you need to know the business and you need an engineer to build the idea out. Between my Uncle and I we have two things that Uber never had together – experience and youth. My uncle dominated the industry of rides for so many years and was so smart about his business that he was able to sell it moments before Uber got big. How did he know? He didn’t. The man is just smart like that. When I spoke to him about the true business practices of Uber he gawked at how terrible the pay is for their drives and literally could not believe they were so successful with their current model. What becomes of this? An idea.

I won’t go into detail about what I spoke to my uncle, my cousins (who also worked this business with him), and the rest of my family talked about today but what I can say is that Uber might just meet it’s match. What if Uber didn’t have all of the issues they have with local laws, taxi companies, and overhead? What if you could retain your drivers and put more money into their pockets? What if you were friends with limo and taxi companies, instead of their enemy? What if you played the game right?

Sounds like a fantasy?

Wrong.

I think that if I can spend more time with my uncle and cousins that we can actually build the dynasty Uber should’ve been. Tonight at dinner we had a stroke of genius, he is a stroke of genius. His children are strokes of genius. They all have the knowledge and experience that the founders of Uber never had. They actually ran this business for the decades before Uber existed. They built the model that Uber runs on, but they did it right. They did it so right that no one came to challenge them for two decades. What happens when you stick an engineer and the rest of the family’s smarts into the mix? You’ve got a competitive ride sharing app. No, you’ve got the best ride sharing app.

My cousin said it best, he said they forgot about the humanity of the business. They let a machine run their service instead of a human, and he’s right. Humanizing the ride sharing industry is the key. But how do you do this?

I’ll let you know when we build it. I’ve not been so hyped about an idea since Petdal, and for those of you who know me, that’s basically the only thing I’ve been hyped about in 5 years. This idea is bigger than us, but we’re going to be the ones to make it. You know why? Because my family already built it once before in the 1950’s. Don’t reinvent the wheel, make it better.

We’re about to build the best damn wheel you’ve ever seen. Uber has met it’s match, and that match is the Scott’s.

brandon jp scott

My name is Brandon, and I like to make things. I'm a Full Stack Software Engineer and Linux Administrator from Ann Arbor, Michigan. I started programming when some childhood friends and I decided to make a private Ragnarok Online server and host it in my parents basement. I got designated "code guy", fell in love, and never looked back. I started teaching myself as much as I could, and started my first online entity, a non-profit, with a high school classmate. Eventually I took this love to the University of Michigan where I studied Computer Science Engineering and Mathematics. During my time there I was lucky enough to work for two iconic tech companies, Automattic and Google. Currently, I am the Technology Director of Argo Labs, an Ann Arbor based digital engineering, design, videography, and content marketing company aiming to build a more unique web that I cofounded in July 2015 with two of my best friends.

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